Understanding cultural differences and overcoming language barriers are some of the considerations people should have when dealing with business with people of various cultures. International business deals not only cross borders, they also cross cultures. Culture profoundly influences how people think, communicate, and behave. It also affects the kinds of transactions they make and the way they negotiate them. Differences in culture between business business deals are lost because the parties involved did not take the time to learn about their each others’ cultures prior to interacting.