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For me this post is profoundly depressing. The message is: if you’ve nothing interesting to write, here is how to get people to read more of it anyway. I’m not a blogger but wouldn’t the world be a better place if you wrote nothing until you had an angle or perspective that was worth sharing. Why not measure your success by whether you are actually writing something worth reading?
If you read Dear Sugar ( http:///sections/dear-sugar/ ) or Mr Money Moustache ( http:/// ) or one of many fabulous blogs, you’ll notice they do great work. They build their audience by engaging their readers with great writing, making you visit even when they stopped writing 2 years ago – in the vain hope another article has posted.
My counter-advice to bloggers would be to write something worth reading every week for several years and leave the cheap tricks to the vanity metric junkies.
Now back to writing a speech which follows your 3 rules with bonus tip…